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Rockland Awards $278,000 in Tourism Promotion Grants

Rockland Awards $278,000 in Tourism Promotion Grants

Rockland Daily Staff

County Executive Ed Day & Economic Development and Tourism Director Lucy Redzeposki announced the largest grant funding amount in history to organizations promoting Rockland tourism. 

The 29 recipients awarded a combined $278,000 in grant funds include JCC Rockland, Holocaust Museum  Center for Tolerance and Education, Visit Nyack, New York Boulders, and more.

“Tourism has endless benefits; it creates jobs, strengthens economies, and contributes to infrastructure development,” says County Executive Ed Day. “When visitors explore our downtowns, eat at our restaurants, or shop in our stores, they are not just fueling our economy, they are stabilizing taxes for our residents.”

Rockland County Government stated that without tourism-generated sales and local taxes, the average household in Rockland would have to pay an additional $556 in yearly property taxes. The grant awards come with performance expectations for these organizations.

“Economic development via tourism plays a major role in the health and vitality of the county,”  says Economic Development and Tourism Director Lucy Redzeposki. “The organizations awarded today will be able to showcase our county and attract visitors.”

“We have every confidence that the organizations receiving these funds will promote the County and meet our performance expectations. We also know this will bring visitors who once they experience our theaters, art centers, riverfronts, and downtowns, will keep coming back,” concludes Day.

Rockland County Business Journal says the County is hiring Alon Marketing Group of Farmingdale, NY, for one year. The marketing group is being paid $95,456 to create county-wide tourism itineraries by coaching Rockland’s tourism assets to work more collaboratively. The group will also educate stakeholders on the tourist trade.


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